Link Campaigning

While having great SEO is a great way to getting your website ranked high in the search engines, an even more direct approach is in having a solid Link Marketing Campaign. In the years since the internets conception people have been fighting to get to the top spots in Search Engine Result Pages (SERP’s). Through a constant, almost outlawish battle between the ‘White Hats’ (The good guys) and the ‘Black Hats’, Google introduced their Page Rank system to bring a resolution to this seemingly never ending battle.

Search Engines rely on a special breed of workers. Dedicated, efficient, and never asking for pay or a break, they are called ‘Spiders’. They work tirelessly in order to Index all the data on the internet, thus making using search engines such a valuable tool. In the past there were many ways in which people could fool these poor programs in to believing their website to be of importance. Using these ‘Black Hat’ methods, websites that were not meant to hold any place near the Top 10 search results were beating the system, thus making searching on the internet a rather inaccurate and frustrating process.

In order to combat these highwaymen of the information age, the powers that be ordered the spiders to do something completely different. Instead of looking for which websites seem to have the keywords that people were searching for, rather look for websites that were linked to reputed sources of information, websites that were guaranteed to be strictly White Hat. This started a new age in the way people were able to use the internet. It was now possible for anyone to search for anything, and return a high chance of finding exactly what they were looking for.