Link Campaigns rely on a few very important linking processes:

• Reciprocal Links provide a link between your website and another. This works in both directions resulting in both sites getting credited for it. Although the amount of credit is less than if another site asked to be linked to yours exclusively.

• Relevant Links link your website to another website of similar content, giving your website a higher rank because of the relevance of the information.
• Web Ring’s provide your website with a ring of links designed to promote your website on other websites.
• Resource Linking helps you expand the quality of knowledge on your website by linking it other websites with relevant information.

When linking your site to another, it is important that you know who to ask and where to look.

• Directory sites offer places for businesses to place links in order to try increase the amount of visits to the site.
• Link Exchanges are community based linking sites where other website owners ask you to add their links to your site because it has similar relevant information. You in turn get a link on their site resulting in a reciprocal link.
• Web Rings provide more advertising space in which a website can promote itself over a series of sites. The sites create a ring of sites that will eventually lead back to the original site.

Link Campaigns work through having your website link to another. This casts a ‘vote’ in the favour of your site and increases your ranking in the eyes of the spiders .Linking to just any site will not bring you any results, nor will linking to lots of sites that don’t carry any sort of weight in the eyes of the spiders.

Each page within a website carries with it the ability to get a Page Rank. This is a system developed by Google in order to properly determine the importance of a webpage. Page rankings run from 1 to 10 (10 being the highest) and means that when a website casts a ‘vote’ for your site its vote could hold more weight than one from a site with a lower page rank.

• Pages within websites with high quality content will have greater rank.
• The higher your rank the higher your popularity.
• Websites with high popularity are more likely to reach the Top 10 search results.
• Link popularity works on the principle of Quality over Quantity. One good link can do more for you than a hundred bad links.

To have effective linking you need determination, in sight, and most importantly patience. Link campaigns are a never ending process, but can mean all the differences for you and your website should you choose to employ them.