For SEO to be a powerful business tool there needs to be a lot of things taken into consideration. When deciding what your goals in your SEO campaign should be steps (,) need to be implemented to get that far. These steps start from the ground up in a pyramid fashion. This ensures that you have a firm base for your SEO to thrive off of, and a goal higher up the pyramid in which all the other benefits lead up to.

Step 1 – Brain Storming

In order to define the ultimate goal of your SEO campaign there are certain aspects that need to be addressed. These are namely:

• What is your product or service?
• Who are you trying to attract to your page to tell about your product or service?
• Who are your competitors?
• What are they doing differently to you to get the business?

With these issues addressed it will be much easier to narrow down what the goal of the SEO campaign will be. Using the above information it will filter out all but the best information to ensure that the key words and phrases that are chosen will work in the best way for you. The next step is to refine the keywords to include Niche Market Keywords. These are more specific keywords that will get you better results with the Search Engines.

Now that the key words and key phrases have been decided upon there are more things to consider:

• Writing your content around the keywords in a well written and concise way in order to get the information across as easily as possible.
• Using the chosen keywords as seeds to make the content rich and attractive to search engine spiders.
• Making your content as unique as possible to attract visits to your site.

With a steady base of well written and well sourced content the base of your SEO campaign now has a solid foundation and which to grow. Content is the most important part in SEO and is the reason for it being the base for everything else to build upon.

Step 2 - Development

Search Engines are rather picky about who and what they index. There are many ways of trying to cheat the system, but these will be found out and in turn your website will be penalised. In the effort to not let this happen, we strive to do everything we can in order to keep your website strictly “White Hat”.

• Making sure the code for your website is clean and well written to ensure maximum exposure to the search engine spiders.
• Making sure all links to or from your site work.
• Ensuring that your site is blazingly fast and loads quickly.
• Keeping an updated site map in order to help the search engines to index your site quickly.
• Making sure your content is well written and concise.
• Making sure all the information is up to date.
• Making sure you are associated with only reputed sources of information.

Linking to websites is the next step in an effective SEO campaign. The more links you have to your site from others the higher you can be ranked.

• Having sites links to you increases your sites popularity on the internet.
• Being linked with highly reputed websites helps boost your reputation.
• Social media such as facebook and twitter are great ways to get people to link to your site.
• Having unique information (such as blogs) on your site gives people an incentive to link to your site.

People are always looking for unique information. Having an effective linking campaign can greatly increase your likelihood of getting into the Top 10 Search Results.

Step 3 – Maintenance, Keep Going

Now that we have a good design and great content with which to build our SEO campaign off of it’s important to keep at it. SEO is a ongoing process that in essence should never end. There will always be more room for improvement, and as the net is an ever changing entity, there will always be more challenges to overcome.

• It is important to uphold your online reputation.
• The more reputed you are, the higher you will rank with search engines.
• Refreshing and managing your online identity is key.
• Keeping up to date with the changes in the web marketing world.
• Updating according to new trends.

While this is but an overview of the SEO process, we see further into it to make sure that your company gets the service it deserves. With SEO as part of your marketing campaign we will strive to do our best to make sure you get the results your after.